In order to do this, you should be able to identify your target audience and the types of patients you are most interested in attracting. To do this, many dentist marketing will create personas they’d like to gear their marketing efforts toward. For example, a family-oriented office may develop a persona of “Michelle” and design their marketing efforts to appeal to her and her specific needs, such as child-friendly services or reasonable prices.
Once you have a good understanding of your target audience, you should then establish clear business goals. These should be consistent with your overall mission and aligned with the goals of your practice. It’s also a good idea to set SMART (specific, measurable, attainable, relevant, and time-bound) goals. This will give you a greater chance of success and will allow you to evaluate your campaign on a regular basis.
One of the best ways to attract new patients is through online advertising. This includes Google Ads, Facebook ads, and hyperlocal apps such as Nextdoor. These types of marketing can help your dental office get in front of potential patients in your neighborhood who may be searching for a new dentist. However, it’s important to keep in mind that pay-per-click (PPC) internet marketing is a significant investment and will require careful management in order to maximize your return on investment.
When it comes to online marketing for dentists, creating original content is an excellent way to engage and build trust with your target audience. This can include behind-the-scenes looks at your dental office, patient testimonials, or educational videos that demonstrate common dental issues and solutions.
You should also be sure to include a link on your website that allows potential patients to schedule an appointment. Providing this functionality will make your website easier to navigate and ensures that potential patients don’t click away before making an action.
Lastly, it’s important to be active on social media and to encourage your existing patients to share their positive experiences with your dental office. You can do this by promoting your referral bonus program on your website, through email, or with flyers in the office.
Finally, it’s a good idea to have your employees promote your dental office on their personal social media accounts. When your employees are enthusiastic about their job and the services your dental office provides, it’s a great way to grow your audience and expand your reach. You can also use employee referral programs as a way to reward your existing customers for their loyalty. For more information on how to encourage and manage customer referrals, check out our blog post.